What is X1 com Minhoca?
The so-called Minhoca is a brazilian professional keyboardist who is well-known in the gospel world. He launched a private mentoring program that offers specific guidance to keyboardists of various levels, called the "X1 with Minhoca" mentoring program.
The target audience is mainly composed of musicians who are familiar with modern church communication.
First Steps
With some audience research, it was possible to identify the best approach for verbal and non-verbal communication, making the main offer even more irresistible and more relatable to the end audience.
Challenges
The musician's target audience identifies with a more artistic and alternative look, so it was necessary to bring this deconstructed image to the page in a strategic way.
Another challenge was to include jargon and communication specific to this niche on the page, without erasing the artist's authority.
Opportunities
Minhoca already has notoriety in the gospel world, in addition to having several recordings of his performances, which allowed him to explore his image to the maximum.
Process
Since this was a launch, user behavior research was essential for creating good offers and a high-conversion structure for the landing page.
With the lead flow structure created, the impactful design work began, making the mentoring even more irresistible for our end client.
Finally, page speed optimization work was carried out so that we could move on to A/B testing.
Results
With the landing page language aligned with the public and the product offering having a great perceived value, sales started to happen.
After some testing and adjustments, the page became ideal for the X1 with Minhoca to become a perpetual launch.
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atendimento@santdesignforweb.com
2024